Super Bowl

Super Bowl History

The Super Bowl is a significant cultural phenomenon in North America, known broadly as the championship game for the National Football League (NFL) in the United States. The annual event captivates millions of viewers around the globe and generates a notable degree of anticipation and fanfare. Not merely a football game, the Super Bowl is a celebration of sport, entertainment, and commercial advertising, featuring performances by acclaimed artists during the half-time show and innovative advertisements throughout.

The Super Bowl’s roots trace back to 1967, through a merger agreement between the NFL and its then-rival league, the American Football League. Although the NFL is an American league, the Super Bowl's broadcasting reach extends to Canadian television. Canadians, many of whom are avid American football fans, anticipate 'Super Bowl Sunday' just like their American counterparts, making it more than just another televised sports event. Recognizing this, Canadian broadcasters and businesses have been partaking in the commercial opportunities associated with the Super Bowl, airing Canadian-specific ads and promotions.

In Canada, the observance of the Super Bowl mirrors that of the United States. Friends and families gather to watch the game, often hosting parties filled with traditional game-day food and beverages. Moreover, many Canadian bars and restaurants host Super Bowl-themed events, offering specials and promotions to draw fans. Super Bowl LVIII (58) will take place Sunday, February 11th, 2024. The Kansas City Cheifs will go against the San Francisco 49ers for the second time in Super Bowl history. Super Bowl 58 will be held at the Allegiant Stadium in Paradise, Nevada.

Facts about Super Bowl

• The cost of running a 30-second ad during Super Bowl 58 in 2024 was $7 million.
  The cost of running an ad during Super Bowl 57 in 2023 was $6.5 million.
• For the 2024 Super Bowl, the average seat is priced arond $10,000. For 2023, the average price for the Super Bowl was about $5,700.
• In 2023, the Super Bowl took place at the State Farm Stadium in Glendale, Arizona, on Sunday, February 12th.
• The management team of the Kansas City Chiefs, which won Super Bowl LIV, is often referred to as the Canadian Mafia due to the presence of several Canadian executives, including general manager Brett Veach, head coach Andy Reid, and co-founder and CEO Clark Hunt.
• Torontonians hold the annual Super Bowl party called The Bud Light Super Bowl Party, which has drawn crowds of thousands and featured appearances by NFL players and celebrities.

In the News and Trending in Canada for Super Bowl

Top things to do in Canada for Super Bowl

• Organize or purchase boxes in a football pool. A football pool is a table that contains all of the score combinations based on the last digit of each team’s score. The score numbers are drawn at random after all boxes are assigned. Because of this, the odds of winning are the same regardless of each participant’s knowledge of the game.
• Watch the Super Bowl commercials. Commercials for the big game are the most expensive on TV and, for many, more entertaining than the game.
• Host or attend a Super Bowl Party: Friends and family often gather at private Super Bowl parties where they watch the game together.
• Attend the Bell Media Super Bowl Party: This event, held in Toronto, is one of the biggest Super Bowl events in Canada. It includes food, drinks, live entertainment, and big-screen TVs broadcasting the game.