Miracle Treat Day

Miracle Treat Day History

Miracle Treat Day promotes the support of Children's Miracle Network Hospitals as sponsored by Dairy Queen. This observance is dedicated to raising funds and awareness for children's health. On this day, participating Dairy Queen locations donate the proceeds from Blizzard® Treat sales to the local Children's Miracle Network member hospital, allowing these hospitals to provide essential medical care, life-saving research, and educational resources to young patients in need.

The history of Miracle Treat Day dates back to 1984 when the Children's Miracle Network was established in the United States. The organization has since expanded its reach to Canada, with the first Canadian Miracle Treat Day taking place in 2003. To date, the event has successfully raised over $157 million for Children's Miracle Network hospitals. In Canada, 12 children's hospitals are members of this network, each providing expert care and supporting the physical and mental well-being of Canadian children and their families.

On this day, Canadians visit participating Dairy Queen locations to purchase their favourite Blizzard® Treat and share their experiences using the hashtag #MiracleTreatDay on social media. Through this support, Dairy Queen helps raise awareness and critical funds for a cause that impacts millions of families across the country. Miracle Treat Day takes place on July 27th in 2023.

Top 10 Facts for Miracle Treat Day in 2026

• On this day, participating Dairy Queen locations across Canada donate the net proceeds from every Blizzard Treat sold to support their local children’s hospital foundation.
• All funds raised through this initiative stay within the local community where they are collected, ensuring that contributions directly benefit the children's hospital serving that specific region.
• The event functions as a major annual fundraiser for the Children’s Miracle Network, a non-profit organization that raises critical funds for 170 children's hospitals across North America.
• Since the partnership began in 1984, Dairy Queen Canada has raised over $55 million to assist children’s hospitals in providing life-saving treatments, research, and specialized care.
• The campaign helps hospitals meet urgent needs, including the purchase of advanced medical equipment, funding for pediatric research, and the creation of child-focused healing environments.
• Each year, the Children’s Miracle Network often highlights a specific patient 'Champion' to represent the thousands of children who receive care at these hospitals, helping to personalize the impact of the fundraising.
• The initiative supports 12 different children's hospital foundations across Canada, covering various provinces and regions to ensure nationwide coverage.
• Beyond direct donations from Blizzard sales, the event frequently involves staff, volunteers, and community members rallying together at local restaurants to build awareness for pediatric health.
• Many regional foundations offer alternative ways to contribute, such as purchasing vouchers or participating in related campaigns, for those who are unable to visit a store in person on the day of the event.
• Participants are encouraged to share their support on social media using the official hashtag #MiracleTreatDay to connect with a larger network of donors and supporters across the country.

In the News and Trending for Miracle Treat Day

Top things to do for Miracle Treat Day

• Meet the 2020 Children's Miracle Network champions. Their stories highlight the importance of children's health and the impact donations can have.
• Learn how you can help those in need at the Children's Miracle Network.
• Watch how far the Children's Miracle Network has come.
• The most direct way to celebrate Miracle Treat Day is by visiting a participating Dairy Queen and buying a Blizzard Treat.
• If you don't live near a Dairy Queen, consider making a donation to the Children’s Miracle Network.